Today, I am both saddened and inspired by the death of Steve Jobs. While growing up in the ‘70s and ‘80s in Northern California, three words continually characterized the lexicon of the South Bay: “silicon;” the growing “Valley;” and this little company that conjured images of the season’s most delicious fruit: “Apple.”
Back then, I was certainly unable to foreshadow and “connect the dots” about the impact of my favorite Apple, the Macintosh, on my career. For as Jobs himself once said, “You can’t connect the dots looking forward. You can only connect the dots looking back…” So, today, in looking back, it’s plain to see the connection between my field of choice—technology public relations—and the influence his innovation had on me and countless millions around the globe.
With Apple, and, I believe especially due to Steve Jobs’ passion for technology, and fearless, unequivocal ability to change the game and our world, technology became pop culture—synonymous with cool, hip and fashion forward. And it intrigued me immensely. It was with this innate curiosity that I pursued my first positions in technology marketing—and ultimately—accidentally fell into a public relations role for one of Apple’s original hardware developers. Apple was one of the first companies to help define tech PR, and not only did I love partnering to introduce complementary product offerings, I found my true calling! I had fallen in love with PR and soon began to realize that the steps leading forward would ensure a career of lasting satisfaction and exciting work!
Twenty-three years later, I am pleased to say that Steve Jobs was right: “The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” I am very proud of the great work my team and I do and the passion with which we do it every day for our clients.
Thank you, Steve, for inspiring and touching so many people in ways formerly unimaginable. And for the continuous innovations you’ve brought to our industry and the world. The impact of your digital footprint will be felt forever…